What is Maximum Delivery bidding?

Maximum Delivery is LinkedIn's automated bidding strategy. Instead of requiring you to choose a bid amount, LinkedIn automatically enters auctions at the bid it believes is most likely to achieve your campaign objective. The system considers factors such as: - User engagement history - Audience competitiveness - Estimated conversion likelihood - Ad quality - Historical campaign performance For most advertisers, Maximum Delivery is the safest place to begin because it allows the algorithm to optimize more efficiently than manual bidding.