What are custom labels?

Custom labels (0-4) are seller-defined tags you add to products in the feed - e.g., margin tier, seasonality, bestseller. Use them to segment Shopping campaigns or filter PMax asset groups.

Go deeper

Want the full playbook? Read Use AI to Tune Google Shopping Feeds and Bids — Google Shopping gains now come from better product data and faster bidding. AI handles both at scale, especially in Performance Max.