What is engagement-based custom audience?

Custom audience of people who interacted with your Page, Instagram profile, video, lead form, event, or Shop. Great mid-funnel retargeting source that doesn't require pixel events.

Go deeper

Want the full playbook? Read Beginner’s Playbook for Google Ads Audiences — Keywords matter, but they’re only part of the picture. This guide explains the 8 main Google Ads audience types, when to use them, and how to launch them without cluttering your account.