What's a value-based custom audience?

A custom audience that weights users by the revenue they've generated, so lookalikes built from it skew toward high-LTV customers. Send purchase value in the Purchase event to enable.

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Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.