What attribution model should I use?

Data-driven attribution (DDA) is the default and uses your account's data to assign credit. Last-click is simpler but undervalues upper-funnel. Use DDA when you have >300 conversions/month.

Go deeper

Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.