What frequency is too high on LinkedIn Ads?

Frequency measures how many times the average person has seen your ad. There's no universal threshold, but generally: 1-3: Healthy for most campaigns. 3-6: Monitor closely for signs of fatigue. 6+: Often indicates it's time to refresh creatives or expand your audience. For highly targeted ABM campaigns, higher frequencies can still perform well because decision-makers often need multiple touchpoints before taking action. Always evaluate frequency alongside CTR and conversion rate rather than treating it as a standalone metric.