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Audiences
What is audience segmentation?
Audience segmentation means dividing prospects into smaller groups based on shared characteristics instead of advertising to everyone with the same message.
Examples include:
- Industry
- Job function
- Seniority
- Company size
- Existing customers
- Website visitors
- Cold audiences
- Warm audiences
Better segmentation allows you to create messaging that's much more relevant to each audience.
Relevant ads almost always outperform generic ones.
Go deeper
Want the full playbook? Read Beginner’s Playbook for Google Ads Audiences — Keywords matter, but they’re only part of the picture. This guide explains the 8 main Google Ads audience types, when to use them, and how to launch them without cluttering your account.