What is Conversions API for Mobile App?

Sends app events server-side to Meta - integrated via MMPs (Appsflyer, Adjust, Singular). Critical for SKAN-limited iOS app campaigns.

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Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.