Meta Ads
Tracking
What is the Conversions API and do I need it?
The Conversions API (CAPI) sends events server-to-server, bypassing browser/iOS restrictions. Pair it with the Meta Pixel for redundancy. It's essential post-iOS 14 to recover lost attribution and improve optimization signal.
Go deeper
Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.