What is Conversions API Gateway?

A self-hosted Meta-provided proxy you deploy (AWS, GCP) that sends CAPI events without needing developers to instrument your backend. Good for non-technical teams.

Go deeper

Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.