What is offline conversion import (OCI)?

OCI uploads conversions that happen after the lead enters your CRM (qualified lead, sale). It feeds Smart Bidding with downstream value so it optimizes for revenue, not just leads.

Go deeper

Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.