Why is my LinkedIn CPC so high?

High CPC is usually caused by competition rather than poor campaign management. However, you can often reduce costs by: - Broadening your audience. - Testing new creatives. - Improving your CTR. - Removing unnecessary audience restrictions. - Trying different campaign objectives. - Testing different countries or regions. - Excluding audiences that never convert. Remember that lowering CPC isn't the goal—lowering your cost per qualified customer is.