What is an optimization score?

A 0-100% score in the Recommendations tab estimating how well your account is set up. Treat it as a checklist, not a rule - apply only recommendations that match your strategy.

Go deeper

Want the full playbook? Read Raise Google Ads Quality Score Faster With Smarter Automation — A low Quality Score drives up CPC and hurts visibility. Here’s what causes it, how automation speeds fixes, and the most common mistakes to avoid.