What is Value Optimization?

Bid strategy that targets users predicted to spend the most, based on the value parameter in your Purchase event. Needs ~50 purchases/week to enable.

Go deeper

Want the full playbook? Read A Practical Guide to Claude MCP for Google Ads in 2026 — Set up Claude MCP for Google Ads, choose the right connection method, and use 10 high-value workflows to speed analysis, reporting, and optimization.