What is enhanced conversions?

Enhanced conversions hash and send first-party data (email, phone) with each conversion to recover attribution lost to cookie restrictions. Set up via gtag, GTM, or Google Ads API.

Go deeper

Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.