Why are my conversions inflated?

Often double-counting from both GA4 and Ads pixels, counting page views as conversions, or 'Every' instead of 'One' conversion counting. Audit your conversion actions and use the Diagnostics tab.

Go deeper

Want the full playbook? Read How to Set Up Google Ads Tracking Tags the Right Way — A beginner-friendly walkthrough for installing Google Ads tags, creating conversion actions, testing setup, and avoiding tracking errors that hurt performance.